Grow Your Online Order Segment with WiFi Marketing in 3 Easy Steps

Posted by Eric Burns on Dec 12, 2017 4:04:36 PM
Eric Burns
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Business is booming thanks to the inception of the internet 25 years ago. The world has become faster, communication has become quicker, and best of all: companies big and small have experienced massive growth due to the efficiency of placing online orders.

If your business has been doing the bulk of its revenue with regular orders processes, now has never been a better time to open online ordering channels. With the average online order in the U.S. topping $84, it's possible to get in on the action in these three steps: 

What you'll need:

  • Wifi Marketing Account
  • Online Ordering Platform

#1) Create an Email trigger promoting online ordering:

With how busy and time-crunched we are these days, the rise of online ordering has saved customers and businesses loads of time and money. And it's never been easier to set up an email promoting online ordering that gets pushed to your customers automatically:

In our partner portal, let's first click "Create Trigger" in the blue box:Screen Shot 2017-12-08 at 12.35.23 PM.png

Then we'll select "Send Visitor a Delayed E-Mail:

Screen Shot 2017-12-08 at 12.35.52 PM-1.png

Push "Add Trigger" and boom, we have an email set up! Now for the fun stuff...


#2) Create compelling content that lays out benefits and incentives of online ordering to your customers:

Subject lines are the make-or-break factor for a customer in deciding if they'll read the email or not.
Using effective one-liners that demonstrate this value for the customer will steer your clientele to order online:

"New! Order Anything from Anywhere, Anytime on Your Mobile Device!"

"Order [insert best-selling item here] in Less than 5 Minutes!"

"Order Online and Save 10%!"


You can also spice up the E-Mail with a call-to-action template:

Screen Shot 2017-12-08 at 1.17.31 PM.png 

By showing what's in it for the customer or even offering an explicit incentive to order online, those digital orders will start to roll in in no time.


#3) Set it and forget it. Draw customers to your online portal!

There are several ways to get the word out about your schnazzy online ordering channel. Include a link for it on the top of reciepts. Publish a shareable Facebook post. Display posters in your storefront's windows. These are a few of the methods to promote online ordering, but our favorite feature is sending delayed emails. Create the trigger once and be done - emails will automatically be sent to customers about your online ordering portal!


The Bottom Line: Online ordering has become a normal part of our daily lives and has benefitted both consumers and businesses in unimaginable ways. Incorporating a feature for online orders and letting the world know about it will help you stay ahead of the game, lower costs, increase revenues, and make customers happy! 


Fun Fact: Gazellla can help draw more visits to your online order form with WiFi Marketing. Opening your guest WiFi into a hotspot can automatically redirect customers to your business's website or Facebook page. Find out how it works here!

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Topics: white label wifi marketing, recurring revenue for digital marketers, Digital Marketing