Just like the restrooms at highway gas stations are, the prized code for the WiFi at many local businesses are designated for PAYING CUSTOMERS ONLY. Yes, sometimes the barista at your local coffee shop can tell you that in a stern, all-caps voice, but what if there were ways to drive revenue and customer satisfaction from your business's internet connection? Throw away that crafty long WiFi password and experience these 5 benefits with a free WiFi hotspot:
What you'll need:
- A Business
- A WiFi Connection
- A Wifi Marketing Account
#1) Increase average customer spend - instantly.
Suppose you own a sports bar that is hosting drink specials for fans before they pack the neighboring arena for the big game. While all those fans are coming to your bar for a beer beforehand (and free WiFi), why not let them know about the delicious appetizer menu as well? With Gazella's trigger system, you can send customers SMS/MMS text messages the second they log on to the WiFi using their phone number or Facebook profile. We can do so by adding a picture message trigger:
...then create the message, add a photo, and set the trigger.
Just like that, a customer's spend can double from $5 for that one beer to $10 by alerting them to other specials while they're still in the restaurant. All from a text message!
#2) Know your customers better.
There's never been so much data available to anyone like ever before.Guest WiFi can be turned into a secure data collector, gathering so you can send targeted offers to certain genders, phone numbers, email addresses, and more. Is next Thursday slated to be ladies' karaoke night? Round up all the customers with the "F" gender in your database and blast an email out!
#3) Keep your customers in the loop.
Once customers log on to your WiFi using an email address, phone number, or their Facebook account, keep them in the loop by sending newsletters, offers, and special event alerts - automatically. Perhaps your sports bar is hosting cover band music this Friday night. Let those customers who normally come by in the middle of the week about the live band and menu specials with an email trigger:
So whether it's another night of rockin' live music or a blockbuster announcement of a new location, automatic email triggers ensure your customers are always in the know!
#4) Find out when business is growing - and when it's slowing.
Does it ever feel like Mondays are slow at your business? Maybe it's because everybody and their brother had lousy days at work, but why not brighten up your customers' days with timed marketing messages? With Gazella, you can track what days of the week yield the most - and least - daily WiFi logins. If in fact Mondays are a down day for business, let customers know about out-of-this-world happy hour specials on Mondays only, with email or SMS triggers as seen above.
#5) Make sure customers are actually being genuine customers.
No one likes that certain someone who comes to a coffee shop at the busiest time for a $2 latté and occupies a table for three hours crafting their latest novel. And using the WiFi to generate ideas. So why should anyone put up with time and data hogging? Gazella lets you set timers and allowances on WiFi so that YOU, the business owner, is the one getting their money's worth from the internet connection.
If a user exceeds either that 30 minute time limit or 1GB data allowance, he or she will be required to log back in again. Which could require purchasing another latté. And that's more money for you.
The Bottom Line: WiFi can be so much more than a business staple. In fact, if used properly like above, guest WiFi can pay for itself with the increased revenues from the above tools, and keep customers coming back over and over!