Restaurant Marketing Strategies to Attract More Restaurant Customers on Slow Nights
All restaurants experience slow nights, especially on Tuesday and Wednesday. If you are experiencing slow nights for the whole week, it is time to think out of the box. Only those who learn from their mistakes survive in this market. Go out and check what others are doing to entice diners in your area.
Some businesses opt to close during the slow nights to cut losses. In some rare situations this is a good idea, but a potential customer whether new or old who may have wanted to eat misses the meal, and you are missing out of substantial profits when closing during the week.
Effective restaurant marketing strategies must be created to attract customers. When doing this a marketer must keep in mind that the late night crowds differ sharply from day and early evening customers.
Who Are these midweek restaurant customers?
The dinner rush will likely be those of your target market, whether that be a family that's too busy to cook, a single male that doesn't want to cook, or your mid week date night.
Most diners coming in after the initial dinner rush. Will be late travelers and workers coming from late shifts and is extremely fatigued. Others may be students, who have odd schedules, and empty nest couples or single people that are looking to get out and socialize.
Remember 2015 was the first time more money was spent on dinning out rather than groceries. The mid week earnings potential for restaurants is not something to scoff about.
Restaurant Marketing Strategies
Restaurant Marketing Services will tell you marketing revolves around major aspects:
- Fun and events
Entertaining customers with cool music as they eat soothes their ears and lights up their mind. Karaoke nights, live bands and open mic nights are ideal for cafes. The musician will come along with their friends and attract their followers.
Inviting singers who play acoustic guitar is perfect. Loud music may discourage persons who like taking meals in silence and cause unnecessary noise.
Theme nights such as horror and series movie and game night provide fun to families. Decorate the restaurant in theme colors and ask patrons to dress in similar colors. Children, in particular, are excited and will encourage their parents to bring them for meals.
Creating a restaurant newsletter for whether that be a restaurant email or physical restaurant newsletter to hand out to customers is an efficient and cheap plan to eliminate slow nights. The infrastructure required includes;
- Decide on your method of newsletter. Email is ideal, but physical copies work nicely in small town restaurants as well.
- Begin collectng opt-in subscribers. Customers that like your food and atmosphere typically have no problem signng up to keep up to date about what is going on at your establishment. Read up here on how you can build a significant amount of opt-in subscirbers with little to no budget with social wifi. (social wifi also known as wifi marketing is on a huge upswing in the restaurant industry).
- Create good content, actually great content. Content is what makes or breaks your restaurant newsletters.
- Distribute your restaurant newsletters to your customers.
**It is important to remember you likely won't see any immediate action, which can be very discouraging. It is rare that after receiving a restaurant email and customer will immediately jump out of their seat and race to go purchase from you. But your restaurnt will now be top of mind when your customers are trying to decide where they want to eat on those slow tuesday and wednesday nights.
After setting up each of the above, you are good to start. Send them nice messages containing a special meal on the list on a particular day. They will come along with their family members and friends for dinner.
Also give people on the message list discounts once in a while. Design a program awarding gifts to one person each month.
Discounts for other customers should be restricted to notorious days like Tuesday and Wednesday. For example, a 25% off on Tuesday and $1 on Wednesday. Discounts should only be encouraged on some slow nights as they eat on the profits.
Next double down with social media such as Instagram, Facebook, and Twitter. Open an account and invite followers for dinner. Inform them about events, meals on offer and discounts if any.
Don't forget to strategic employee the proper staff.
Regarding staff, slow nights require energetic people who like interacting with customers. Deploy these individuals for the night shifts. Often restaurant owners will choose their responsble staff on the slow nights as there may be less monitoring from management, while not a bad tactic, it will likely bring in more revenue when you staff the fun, upbeat staff members on slow nights to keep things fun.