How to Improve your Restaurant Marketing Strategy

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Restaurant Marketing Strategies You Need to Implement Today

 When consumers plan to dine out, they now have a wide range of restaurants to choose from and thus one needs a Unique Restaurant Promotions to have and maintain them . With so many restaurants available, a restaurant has to come up with ways to stay competitive. Many restaurant owners want to know how to improve their business. Fortunately, there are a number of things a restaurant owner can do to make their restaurant more attractive and unique to customers. The following are the most simple, but effective Unique Restaurant Promotions tips.

1. During these difficult economic times, many people are looking for ways to cut down on costs.
Take time to reevaluate your menu prices. Are your customers normally big spenders? Or do you have customers that enjoy a reasonably priced meal? If the latter frequents your restaurant, make sure your prices are sensible and fit with the type of restaurant. Consider implementing daily specials or a special menu with a number of meals at a discounted price. Don't give away your food, but no your customers and what gets them spending the most of their hard earned money. 

2. The meals you serve should be high quality and delicious and this serves a Unique Restaurant Promotion.Your food should be fresh and prepared properly. The dish should be pleasing to the eye. Fancy dishes are more likely to end up on your customers instagram marketing. It should also fit with the theme of the restaurant. Be mindful about providing some healthy dishes. It is important to keep up on consumer lifestyle habits.

3. Your restaurant should be warm and inviting. The decor should be pleasing to the eye. Make sure you use proper color schemes, comfortable seating, and a pleasant view. Consider adding something unique to the restaurant that makes it stands out from the other restaurants. Examples could be a water fountain, replicas of historical paintings...etc. Get creative here, if you have a sports bar adding in some historic sports memorabilia can be cheap and effective. 

4. Arrange special promotions at the restaurant. This can include a special brunch on Sunday, a buffet night, a theme night such as the'50's, musical performers, sponsoring sporting and charity events...etc. Community events are one of the quickest and easiest ways to bring in new customers that have never been to your restaurant. The best part is typically the leaders of those community events are the ones that are out promoting your restaurant. Find a good community leader and you will have a packed night on their special promotion night. Be sure to staff accordingly. 


5. Cleanliness is essential to a successful restaurant.Take a walk through the restaurant and look at the floors, walls, fixtures, decorations, lamps, and the bathroom. Do you need a paint touch up? Should you give the restaurant a total scrub down? Remember, restrooms have to be spotless with no unpleasant odours. What does the exterior of the restaurant look like? The exterior is the first thing a customer will notice. Is it bland, unattractive, or messy looking? 

6. It may be time to do a staff evaluation and retraining session. Your staff should be dressed professionally, neat in appearance, and clean. They should also be courteous, gracious, and pay special attention to their customers. As well, they should be welcoming, hardworking, dedicated, and respectful. Customers should feel welcome and that their patronage is appreciated.

At first glance numbers 5 and 6 may not seem like a true piece of the restaurant marketing strategy, but it really is probably one of your most important marketing items. The definition of marketing stategy is "An organization's strategy that combines all of its marketing goals into one comprehensive plan." Regular assessment of your restaurant and sstaff will allow you to make the essential enhancements, improvements, and additions that will ensure a constant and steady loyal customer base. 

Without constant marketing, people will forget about your restaurant and visit restaurants they see advertised. Make use of fliers, local newspapers, websites, radio, and sponsoring events. It's difficult as these items can get pricey quick, but by starting with simple email marketing or social media strategies, you will be able to have a solid marketing mix that will go a long way. 

 

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